Social Media Becoming Mainstream on Corporate Intranet

 

I
recently received a copy of the Intranet
Global Survey
from Toby Ward, CEO
of Prescient Digital Media. The
headlight quote was encouraging, “Employees want to work for progressive and
innovative organizations, and expect 2.0 environments from employers of
choice.” The study included input from 561 organizations of all sizes from
across the globe and the results reveal rapid adoption of social media on the
corporate intranet in the past year.

 

The
breakdown of specific types of social media on intranets include:

  • 47% have wikis (10% have no
    plans or interest)
  • 45% have blogs (11% have no
    plans or interest)
  • 46% have discussion forums
    (9% have no plans or interest)
  • 37% have RSS (12% have no
    plans or interest)
  • 23% have podcasts (30% have
    no plans or interest)
  • 9% have social networking
    (20% with no plans or interest)

 

I am not
sure which is better the high numbers who have already adopted or the low
numbers with no plans or interests. The study concluded that an organization
without Intranet 2.0 tools, or plans to use them, risks being out-flanked by
their competition.

 

Read Bill Ives' complete column from (New
Study Finds Social Media Becoming Mainstream on Corporate Intranet
)

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2 thoughts on “Social Media Becoming Mainstream on Corporate Intranet”

  1. Social media has spread widely and made a significant impact on corporate intranet especially the younger generation.Blogs have become an quintessential part of lives of people.Web 2.0 technology and social media is a new way of creating better workplace communities and for communication.
    outsourcing

  2. Hi Toby,
    Your “follow me on Twitter” link is behaving weirdly. Clicking it sent me no where. Copying the link got me to Twitter.
    Just letting you know.

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