Toby Ward

About us

The founder and President of Prescient Digital Media, Toby is an internationally recognized and acclaimed expert in the areas of enterprise technology, intranets, digital workplace, and social media. A specialist in intranet planning, governance, and measurement, Toby has led his company to many awards, including an illustrious Webby Award.

A frequent speaker and writer, Toby has contributed to two books and has a third in the works. He speaks at many conferences across the globe and has worked with many big name clients spanning many different industries, including:

  • AMC
  • Atomic Energy of Canada
  • BC Hydro
  • Boston Scientific
  • Canadian Broadcasting Corporation (CBC)
  • Federal Reserve Bank
  • Fidelity Investments
  • Harvard
  • HSBC
  • LexisNexis
  • Manulife Financial
  • MasterCard
  • Nintendo
  • Ontario Government
  • PepsiCo
  • RBC Financial Group
  • Sodexo
  • Schneider Electric
  • Sony
  • Sprint PCS
  • Thomson Financial
  • WestJet

A broadcast journalist turned consultant, Toby founded and launched Prescient in early 2001.

A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement (ROI), Toby is the author of Finding ROI, a leading study conducted on intranet Return on Investment that included participants such as KPMG, Scotiabank, Volvo, Shell, Royal Bank, New York Life, HP and others. Leading companies such as the New York Times, Intel, PBS, the Bank of Canada and many others have bought his white paper that has been downloaded more than 20,000 times. Toby is a popular speaker across at conferences and events across North America and Europe.

He has led Prescient Digital Media and clients to win 15 awards from the International Association of Business Communicators, Canadian Public Relations Society, a the 2004 Webby Award for Best Government + Law Website on the Internet (for


This news blog is free of advertising. There are zero ads on this site. In fact, we don’t even have Google Ads; nor does the author blatantly promote his own company and services (only the odd cross-link).

To receive coverage and publicity on this website your story must be in the form of a case study, piece of research or analysis, or be connected to an event of interest to the readership (namely website and intranet managers, strategists, analysts, techies, and consultants). Your story should also include, wherever possible, screenshots, supporting evidence and/or expert quotes.

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Contact us

Prescient Digital Media: 416.926.8800

Email @ Prescient Digital Media