Toby Ward

The founder and CEO of Prescient Digital Media, Toby is an internationally recognized and acclaimed expert in the areas of communications, enterprise technology, intranets, and digital workplaces. Toby has served dozens of clients in the retail, hospitality, technology and media sectors including AMC, CBC, HSBC, Harvard Business, RBC Financial, USAA, and dozens more. A frequent speaker and writer, he speaks at many conferences across the globe and is the founder and chair of the Digital Workplace & Intranet Global Forum conferences in New York City. He is the founder and chief blogger of IntranetBlog.com,

Intranet personas

Personas are nothing new, but are becoming increasingly important to intranets and managers who want to better understand employees, and their information preferences and paths on the corporate intranet or portal. “Developing personas allows anyone developing or designing, or for …

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Developing personas

Is your website or intranet organized and designed for your audiences to achieve the results that they want and you need? Prescient's Catherine Elder highlights some of the common audience challenges on a website or intranet: Senior staff want something …

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