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US Airways fails web crisis communications
For all the heroics of pilot Chesley Sullenberger and the happy ending for all the survivors of the ill-fated US Airways flight that splashed-down in the Hudson, the parent corporation directing that flight does not earn a similar fate. Though …
Selling an intranet redesign
The choir has been singing for some time. Though most executives haven't bought into the gospel, they've heard the message and are beginning to take notice: the intranet is a valuable asset. According to Jane McConnell's annual Global Intranet Trends …
Intranet 2.0: Transformative powers & barriers
Intranet 2.0 tools have become mainstream technologies and are transforming employee communications, collaboration and organizational work and knowledge management. According to the Intranet 2.0 Global Study findings (more than 400 respondent organizations from across the globe), nearly 50% of the …
Holiday Eating Tips
I didn't write any of this but I concur: 1. Avoid carrot sticks. Anyone who puts carrots on a holiday buffet table knows nothing of the Christmas spirit. In fact, if you see carrots, leave immediately. Go next door, where …
Learning from the best intranets
Why reinvent the wheel when you can steal from others? The trouble with intranets is that its difficult to steal what you cannot see…. enter the intranet conference. The learnings and examples from case studies from a single conference can …
Intranet 2.0 case study: BT
BT, once known as British Telecom, has 160,000 intranet users in 170 countries. A key driver in its technology strategy is an overarching corporate goal to be
How to talk to different generational workers
By now you're well versed with the concept of social media and its power. So powerful in fact are some forms, such as social networking on Facebook, that some employees are demanding newer forms of 'social media' communications from the …
Motrin suffers Web 2.0 headache
The Motrin Moms crisis sparked by a controversial Motrin ad on their website has provided some interesting lessons on how companies must learn to adapt. In short, Motrin ran an ad that summarized said,