Toby Ward

The founder and CEO of Prescient Digital Media, Toby is an internationally recognized and acclaimed expert in the areas of communications, enterprise technology, intranets, and digital workplaces. Toby has served dozens of clients in the retail, hospitality, technology and media sectors including AMC, CBC, HSBC, Harvard Business, RBC Financial, USAA, and dozens more. A frequent speaker and writer, he speaks at many conferences across the globe and is the founder and chair of the Digital Workplace & Intranet Global Forum conferences in New York City. He is the founder and chief blogger of IntranetBlog.com,

Intranet 2.0 case study: BT

BT, once known as British Telecom, has 160,000 intranet users in 170 countries. A key driver in its technology strategy is an overarching corporate goal to be

Motrin suffers Web 2.0 headache

The Motrin Moms crisis sparked by a controversial Motrin ad on their website has provided some interesting lessons on how companies must learn to adapt. In short, Motrin ran an ad that summarized said,