Information Architecture

Developing personas

Is your website or intranet organized and designed for your audiences to achieve the results that they want and you need? Prescient's Catherine Elder highlights some of the common audience challenges on a website or intranet: Senior staff want something …

Developing personas Read More »

Design basics 101

“Visual appeal can be assessed within 50 milliseconds, suggesting that Web designers have about 50 milliseconds to make a good impression,” according to Dr. Gitte Lindgaard of Carleton University in a recent e-commerce Times article about a report published in …

Design basics 101 Read More »


Most organizations are creating information and data faster than they can retrieve and use it effectively. Therefore organizing the information in a way that is easy to retrieve and use is tantamount to effective knowledge management. Easier said than done