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Intranet 2.0 case study: BT

BT, once known as British Telecom, has 160,000 intranet users in 170 countries. A key driver in its technology strategy is an overarching corporate goal to be

Motrin suffers Web 2.0 headache

The Motrin Moms crisis sparked by a controversial Motrin ad on their website has provided some interesting lessons on how companies must learn to adapt. In short, Motrin ran an ad that summarized said,