2 thoughts on “Is the personalized intranet portal dying?”
Anonymous
Explicit personalization (i.e. “tell me what you want to see and I'll show it to you”) is so 1990s.
Implicit personalization a la Amazon.com (where the content is personalized based on what you do, not on what you say you want) is the new hotness.
Anonymous
I often read that personalization of internet or intranet website doesn't really work. Lack of continual usage among users is provided as an evidence. This is the point where I go totally different direction. I don't think the success of personalization can be measured by the frequency of personalization features used. As I matter of fact, I belive that effective personalization only takes place once: in the begining, when you set it up. Why would you ever need to bother after, when it's giving you what you want all from the begining.
Explicit personalization (i.e. “tell me what you want to see and I'll show it to you”) is so 1990s.
Implicit personalization a la Amazon.com (where the content is personalized based on what you do, not on what you say you want) is the new hotness.
I often read that personalization of internet or intranet website doesn't really work. Lack of continual usage among users is provided as an evidence. This is the point where I go totally different direction. I don't think the success of personalization can be measured by the frequency of personalization features used. As I matter of fact, I belive that effective personalization only takes place once: in the begining, when you set it up. Why would you ever need to bother after, when it's giving you what you want all from the begining.