Social business has been one of the hottest, most over-used ‘social’ buzzwords since enterprise 2.0. Yet aside from the usual leaders such as Cisco, IBM and Verizon, and a handful of other exceptions,few businesses are true social businesses. And there are more social media consultants – or social business consultants – than there are Starbucks (in fact, they feed off each other).
Truth be told, most business are using social media in some form, if only trialing and experimenting with it (61% have at least one internal social media tool on their intranet, according to the soon to be published results of the The Social Intranet Study 2011). But very few organizations are satisfied with the results, and only about 10% of organizations have a true ‘social intranet’. Highlights of the top-level study findings and some of the analysis can be found in my webinar presentation of last week, Business Turns Social.
Yes, nearly everyone is doing it, but nearly everyone can also make coffee. Not unlike coffee, however, it appears that you have pay to get the good stuff. Or at the very least, work very smartly (with great heaps of change management and executive support).
READ MORE AND DOWNLOAD THE SOCIAL INTRANET WHITE PAPER