HALIFAX, NS – If you build it they will not come. Of course, there will always be the curious and keeners and those that inherently understand it, but an intranet firing at maximum value requires marketing.
In a survey of 500+ intranet managers by Melcrum Research, the number four issue or challenge facing intranet managers was low take-up or usage (the number one issue was ownership/politics).
One of the reasons why even the best intranets need to be marketed to employees is that computer-based workers are often exceptionally busy and do not have time to explore and surf the intranet. They need to be educated as to what is there and why it is of value to both them as individual workers and also to the organization as a whole. Employees need to be
I used to work for an insurance company, the Houston home insurance division. I remember being trained to use the intranet among other things. It seemed weird at the moment but then I realized I'd be ignoring this resource if it wasn't for the training session.