A business case requires more than estimated or proven return on investment (ROI). A true business case requires a cost-benefit analysis that not only underscores the dollar value of the intended investment but also iterates solutions and outcomes to current problems.
I was recently cited and paraphrased by someone writing about ROI who suggested I place too much emphasis on ROI. Well, believe it or not folks, your senior executive likely does not see much value in the intranet. Yes, there are exceptions. Most, however, view the intranet as a cost center. ROI sells.
Nonetheless, ROI is just one tool and I have never advocated it as the sole weapon in your arsenal when lobbying for a redesign, a CMS or portal, or new application. Many of you have seen my white paper Finding ROI: Appraising the Value of Intranet Investment and may know the chapter,