Persistent and innovative communications by Nokia has failed to lessen the damage of a poor business decision.
In the wake of employee howls of injustice and protest, Finish newspaper Helsingin Sanomat reports that Nokia CEO Olli-Pekka Kallasvuo has decided to give up his personal bonus for the second half of 2006 (see Nokia employees walked out). Kallasvuo announced his decision in a blog entry on the company intranet on the heals of employee outcries over a cancelled bonus program.
Despite reporting record profit and revenue in January, Nokia announced that it would not be paying out special employee bonuses because the company failed to meet the board's goals (see Nokia's bad business is good communications). Employees were not to be paid, but under the plan executives were still to reap handsome bonuses. The outrage was predictable.
Read more of my article Nokia protest heats-up despite best communications efforts on Communitelligence.com.
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