Social Media & Internal Communications: Reap the Rewards

Social media on the intranet (Intranet 2.0) is not a fad, or a passing trend that will fade away. Despite the curmudgeonly calls of the greying Luddites it’s not just here to stay, it’s breaking through the firewall with increasing velocity.

Consider the findings of the Intranet 2.0 Global Study:

  • 87% of organizations have at least one intranet 2.0 (social media) tool
  • 53% have intranet blogs (an 18% increase from last year’s survey)
  • 52% have intranet discussion forums (a 13% increase from 2009)
  • 51% have intranet instant messaging (an 11% increase from 2009)
  • 49% have intranet wikis (a 4% increase from last year’s survey)

The impact on internal communications is potentially greater than the impact on IT, HR, and all of the other group groups combined. Intranet social media is changing the way we communicate. As Marshall McLuhan so famously remarked, “The medium is the massage.”

Social media has taken our personal lives by storm, but in the workplace, it’s often met with raised eyebrows, a little excitement, and a lot of caution. The perceived risks with adopting social media tools keep many organizations’ social media endeavors from ever getting off the ground. Luckily for you, knowing the right facts, case studies and other organizations’ success stories makes the task much less daunting.


Prescient Digital Media is hosting a special webinar on the subject, in two weeks, on March 29, 2011. Social Media and Internal Communications: Reap the Rewards, Reduce the Risk is a free webinar and it’s focused on solving the social media challenge. Although internal communications and employee communications pros are a must, there are also important lessons for HR, IT and Marketing. This webinar is a must for social media enthusiasts and professionals wanting to see how organizations are transforming their businesses and attracting the best talent using social media.

This webinar is an opportunity to hear speakers from two organizations considered thought-leaders on social media in the workplace. Prescient’s Julian Mills and Insidedge’s Matt West will build upon a presentation delivered during Social Media Week, a global event that united thousands of social media enthusiasts looking for the latest and greatest social media news and information. In true social media fashion, this webinar will incorporate feedback received during and after the presentation: what excited you, what you enjoyed the most, and what you wanted to see more of. These topics include:

  • Competing for talent in a free agency market
  • Calibrating your communications to demographic needs
  • Becoming a content curator, not a content creator
  • Ensuring high tech does not replace high touch
  • Delivering return on participation
  • Identifying a start point that provides maximum traction

By attending this webinar you will develop deeper understanding of:

  • The business drivers for intranet 2.0
  • A framework for evaluating best fit social media technologies
  • How technology can help or hinder employee engagement
  • Balancing high tech communications with more traditional channels
  • Using storytelling in the digital age
  • Key metrics for planning and evaluating success

Participation is free. Reserve now for Social Media and Internal Communications: Reap the Rewards, Reduce the Risk