If your
company, or any of its employees, is blogging, then you better have some rules.
A blogging policy is a must.
Here are
some tips to consider when establishing a blogging policy:
- No anonymous post must have
the authors name with a link to their email - A statement expressing that
the blog and its contents are the views and opinions of the author only
and not necessarily those of the employer - Corporate confidentiality and
privacy policies must be adhered to with links to each contained in the blog
footer - Each employee should have the
prior consent of their immediate manager for maintaining a blog - Mutual respect for the
company, its customers, and employees is critical and should be reflective
in all writings - Potty language is a no-no;
develop a style guide or sheet outlining the tone or feel a blog should
adhere to (e.g. professional, corporate, conversational, avoiding jargon,
etc.)
Here
Please don't forget the IBM Blogging policy and guidelines – as far as I know they were one of the first.
I think the above is a good starting point for companys to use if they are unsure of how to blog the correct way. My company has a seperate team to blog, kind of like a article writing service where we keep the consumers updated on events and issues within are company that they might find of intrest.