Personalization is a feature set on an intranet or portal (customer, partner or employee) that allows the user the pick and choose the types of information or applications (portlets) that will appear on his or her home page.
Based on my experience and exposure to many intranets, I estimate the following have personalized portals:
- less than 25% of Fortune 500 companies
- less than 5% of other medium to large size organizations
- less than a fraction of 1% of small to medium size organizations
Keep in mind the Fortune 500 makes up a very small percentage of the total number of business in the Western World (less than 2%). So the total number is very small, well less than 1%. However, of those companies that actually do have an intranet, the total percentage of personalized portals would be higher perhaps in the 1-5% range (though I really suspect it is closer to 1%).
Nonetheless, the number of companies attempting personalization is growing (albeit slowly), but it