If a tree falls in the forest will anyone blog about it? Do blogs beget blog postings? As too many organizations are discovering the hard way, employees don’t want to blog. Approximately 1-2% of employees are interested in blogging (today), …
Employees don’t want to blog, but they do want to read blogs (and most all content) from the executive suite (see my last column Do employees want to blog?). In fact, undertake an employee communications audit in 100 organizations, pick …
If you build it, will they blog? For the most part, it is a moot point: employees don’t want to blog. There are always keeners and exceptions to the rule, but employees have no interest in blogging. Even at IBM, …
Social media tools (web / intranet 2.0) are so simple and inexpensive to deploy that it’s incredibly easy to be lulled into complacency until your initiative begins to fail. Â Often, failure is simply a lack of use or adoption by …
Toby Ward is an intranet and digital workplace expert, consultant, writer and speaker, and Founder of Prescient Digital Media. He has specialized expertise in enterprise strategy, planning, governance, communications and content management for intranets and the digital workplace. He has …
Some timely articles on the intranet consulting profession:  READ: 10 things to ask your intranet consultant Avoiding dangerous intranet consultants How to hire an intranet consultant Hiring an intranet consultant or manager  Key Responsibilities of An Intranet Consultant: …
I bet you thought I was going to tell you what technology to buy (or download for free) to power your intranet 2.0? I wouldn’t know where to begin… There are now thousands of social media technology solutions in the …
Is your intranet ‘social’? Or is it antiquated? Social media on the intranet (Intranet 2.0) are present on about half of all intranets (in the Western World). Once a nice-to-have or a future wish, Intranet 2.0 tools such as …
In convening focus groups for a government health portal we (Prescient Digital Media) we built (and would eventually win a Webby Award for) I discovered a few universal truths about websites, one of which we all have to keep learning …
Corporations can learn from government websites Read More »
