Intranet discussion forums deliver mixed results

Most intranet discussion forums fail. Some succeed, but not as a rule.

 

In When intranet discussion forums work James Robertson writes that effective forums work when there exists a clear purpose and an existing and motivated community:

 

“The first critical success factor is that there must be clear purpose or reason for staff to use the discussion group.

 

Staff must be able to see that their posts will have a direct impact on a particular issue, or will provide some tangible benefit (for the organisation, or for other staff).

 

All too often, online forums are put up to 'discuss an issue', or to provide a 'forum for feedback'. Without a clear statement of what will be done with the input gained, the forum may be viewed as even less relevant than the many surveys that are sent out within most organisations.

 

Staff are also busy, with a responsibility to focus on their day-to-day job. This makes it hard to justify contributing to a discussion forum that does not have a clear purpose.

 

In practice, the greatest participation is gained when the use of the discussion forum directly benefits an individual's job or situation (the 'what's in it for me' factor).”

 

Perhaps the most successful intranet discussion forums project was the 2003 ValuesJam at IBM. ValuesJam was a 3-day,

2 thoughts on “Intranet discussion forums deliver mixed results”

  1. adminHi JeanI used a ctominabion of scheduled Hootsuite tweets for time sensitive stuff, though each one has to be entered individually, and I also use Twaitter for the other scheduled tweets. This is a free service. What I would say is that this works best if you really have a lot of content spread out on there. I have noticed that my tweets despite being set perhaps a week apart look like they occur too often to me, and this is something I need to review, perhaps having more content on there. The other thing is to ensure that time sensitive tweets are removed at expiry, there’s nothing worse than an automated yet out of date tweet.What I would say with Twitter though is be yourself and do tweet normal tweets when you can, even if its just via your phone when you have a spare 5 mins. You didn’t say which phone you had but many of them now have apps you can download or access to the twitter mobile website.I hope this helpsH

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