Scandinavian cell phone maker Nokia recently reported record-breaking fourth quarter results. The company is making money hand over fist (approaching $6 billion in 2006). Senior management is predictably getting big bonuses this year. However, employees are not getting the same bonuses and Nokia is not paying out a special
3 thoughts on “Nokia's bad business is good communications”
Comments are closed.
It's definitely not fair. Can't some governmental authority intervene in this matter? It's a social program after all. And Nokia is a corporation that has a reputation to stick up to. This is not a way to improve it. Especially since it's common knowledge it has mad some astonishing profits over the past years. It steal hold the position of top as a mobile-phone manufacturer. So what could be the possible reasons? More profit? Very likely.
—
Arizona PEOs. For successful businesses.
Finding the best possible people who can fit within your culture and contribute within your organization is a challenge and an opportunity. Keeping the best people, once you find them, is easy if you do the right things right and I think a result-based rewarding system must be one of this right things. But the system has to work both orientations, performance should be rewarded too. Otherwise it can create workplace confusion, hurts communication and makes people feel as if they don't know what is expected from them. In my opinion it seems to be just one problem, with the directors one.
Nokia is proof positive that regardless of the efforts, skills and technology used by communications staff, no mount of PR can reverse a bad business decision.